Jacqueline’s fellowship with the Department for Energy Security and Net Zero (DESNZ) is in net zero behavioural science.
Strategic area
Building a green future
Government host department
DESNZ
Fellowship focus
This fellowship explores small and medium-sized enterprises’ (SMEs) priorities in the transition to net zero and the relative importance of co-benefits in motivating pro-environmental behaviours.
Within this rests a number of sub-questions, including but not limited to:
- what influence SMEs might have on engaging others in net zero transitions and their potential role as trusted messengers
- the potential for positive and negative spillover across in-work and out of work spaces for individuals to adopt pro-environmental behaviours
- the importance of green finance in enabling transitions
The work involves a series of narrative workshops with SME leaders, to inform the most effective way of communicating on net zero.
University
Nottingham Trent University
Contact
Visit: university profile or LinkedIn profile
Date fellowship awarded
2021